How to Design a Logo: A Step-by-Step Guide

Logo design is a systematic and integrated work. Logo designers are obliged to learn about market positioning, to communicate effectively with client, and conceive an idea thoroughly before a quick and precise execu-tion is possible. Focusing on design thinking, the book showcases an array of distinguished logos, which fall into four categories: typogra-phy, plants, animals, and geometry. As a practical guide, it also introduces the step-by-step design process of each logo.

Pages: 208
Dimensions: 170 x 230 mm
Format: Hardcover
Year: 2021
Language: English
Publisher: Sendpoints