{"title":"Design That Shapes Brands","description":"\u003cp class=\"p1\"\u003eAn exploration of logos, visual Identity, and brand systems.\u003c\/p\u003e","products":[{"product_id":"a-to-z-of-the-designers-republic","title":"A to Z of The Designers Republic","description":"\u003cp\u003eLed by founder and born rebel, Ian Anderson, The Designers Republic™ has shaped graphic communication over the past thirty years through rule-defying music work, provocative self-initiated projects and a fierce commitment to conceptual thinking over style. Now, for the first time in book form, Anderson explores the studio’s output, and its influence on a generation of graphic designers.\u003c\/p\u003e\n\u003cp\u003eA to Z of the Designers Republic spans over three decades of work – from the studio’s earliest designs for the FON label in the mid-1980s and sleeves for Age of Chance, Chakk and Cabaret Voltaire, right up to its recent projects for The Cinematic Orchestra, Led Bib and the Gulbenkian Foundation. Alongside classic self-initiated TDR™ projects, the 512-page book features an A to Z of everything from campaigns for Evolution Print, Coca-Cola and Nike, through to the studio’s celebrated designs for video games such as Wipeout and Formula Fusion.\u003c\/p\u003e\n\u003cp\u003eTDR™’s special relationship with print is explored through its celebrated contributions to IDEA and Emigre magazines and its 3D\u0026gt;2D book, alongside its work for Manchester School of Art, Gatecrasher, NY Sushi and the studio’s array of music clients. Here, TDR™’s work with Autechre is examined via ten key releases, while the studio’s involvement with Pop Will Eat Itself focuses on some twenty-eight different singles and albums. There are also expansive sections devoted to TDR™’s designs for Aphex Twin, Moloko, Sun Electric and The Orb, alongside sleeve designs for R\u0026amp;S Records, New Atlantis, a range of Berlin-based labels and, of course, Warp Records.\u003c\/p\u003e\n\u003cp\u003ePages: 504\u003cbr\u003eDimensions: 250 × 280 mm\u003cbr\u003eFormat: Hardcover\u003cbr\u003eLanguage: English\u003cbr\u003eYear: 2023\u003cbr\u003ePublisher: Thames \u0026amp; Hudson\u003c\/p\u003e","brand":"Thames \u0026 Hudson","offers":[{"title":"Default Title","offer_id":44133218287791,"sku":"THAZ1066","price":19250.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/3853\/9183\/files\/1_03d804de-fdf4-4b82-8370-e20a5021f795.jpg?v=1720285325"},{"product_id":"animal-logo","title":"Animal Logo","description":"\u003cp\u003eCounter-Print proudly presents the 10th anniversary edition of this iconic book, brimming with an exquisite collection of animal-inspired logos from around the world. Explore this fascinating realm of visual identity, where creativity meets nature. Engaging and visually captivating, this timeless edition showcases the power of animal symbolism, making it a must-have for designers and illustrators.\u003c\/p\u003e\n\u003cp\u003ePages: 224\u003cbr\u003eDimensions: 105 × 210 mm\u003cbr\u003eFormat: Hardcover\u003cbr\u003eLanguage: English\u003cbr\u003eYear: 2024\u003cbr\u003ePublisher: Counter-Print\u003c\/p\u003e","brand":"Counter-Print","offers":[{"title":"Default Title","offer_id":44133220876463,"sku":"CPAT1157","price":4510.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/3853\/9183\/files\/1_a6d8d41f-9c2c-4b7d-b936-11a7aae4bd7b.jpg?v=1720285394"},{"product_id":"guidelines-and-standards-for-the-visual-design","title":"Guidelines and Standards for the Visual Design: The Games of the XX Olympiad Munich 1972","description":"\u003cp\u003eAlmost a quarter of a century after the end of National Socialism in Germany, Otl Aicher was commissioned to design the \"cheerful\" Olympic Games in Munich 1972. He systematically and scientifically approached this task and liberated visual communication from national pathos by reducing it to the essential in the Bauhaus sense: the use. The manual, completed in 1967, contains a flexible system of colors, forms and fonts that enabled Aicher's team and partners to \"play freely\" and saved \"unnecessary preparatory work and time-consuming detailed decisions\".\u003c\/p\u003e\n\u003cp\u003eWith the use of this kind of visual grammar more than 100 design areas were developped. They were successfull to create an extraordinary broad impact of the appearance and set new standards for branding and corporate design. Munich 1972 is still regarded as the most successful design project of all the Olympic Games.\u003c\/p\u003e\n\u003cp\u003ePages: 44\u003cbr\u003eDimensions: 225 × 300 mm \/ 8.8 × 11.8”\u003cbr\u003eLanguage: German, English, French, Spanish\u003cbr\u003eBinding: Ring binder\u003cbr\u003eYear: 2019\u003cbr\u003ePublisher: Niggli\u003c\/p\u003e","brand":"Niggli","offers":[{"title":"Default Title","offer_id":44135930069167,"sku":"NIGS168","price":20680.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/3853\/9183\/files\/2_f036af3e-503a-4246-b3be-28d07b5dfbe3.jpg?v=1720344561"},{"product_id":"josef-muller-brockmann-pioneer-of-swiss-graphic-design","title":"Josef Müller-Brockmann: Pioneer of Swiss Graphic Design","description":"\u003cp\u003eThis illustrated essay traces the history of one of the leading exponents of Swiss Graphic Design in the 1950s and 1960s. Josef Müller-Brockmann’s posters have become world famous for their ability to convey information with great visual tension, a sense of drama and an extreme economoy of means. He created a body of work in which timeless principles of visual communication are inscribed. In addition to the posters the image part presents examples of logotypes, appearances and exhibitions as well as numerous lesser-known works in chronological order.\u003c\/p\u003e\n\u003cp\u003ePages: 264\u003cbr\u003eDimensions: 165 × 240 mm \/ 8.2 × 11.6”\u003cbr\u003eLanguage: English\u003cbr\u003eBinding: Softcover\u003cbr\u003eYear: 2015\u003cbr\u003eDesign: Integral Lars Müller\u003cbr\u003ePublisher: Lars Müller Publishers\u003c\/p\u003e","brand":"Lars Müller Publishers","offers":[{"title":"Default Title","offer_id":44135934722223,"sku":"LMJM158","price":8690.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/3853\/9183\/files\/1_9e089c71-9fa9-42bc-b137-76c1eafc0516.jpg?v=1720345273"},{"product_id":"ibm-graphic-design-guide-from-1969-to-1987","title":"IBM: Graphic Design Guide from 1969 to 1987","description":"\u003cp\u003eBefore defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from logotypes, fonts, numerals, and type specimens, to highly detailed information on imprinting binders, signage, packaging, and related material. It shows how the graphic designer selects and fits together material to produce visual relationships.\u003c\/p\u003e\n\u003cp\u003ePages: 292\u003cbr\u003eDimensions: 240 × 320 mm\u003cbr\u003eFormat: Softcover\u003cbr\u003eYear: 2018\u003cbr\u003eLanguage: English, French\u003cbr\u003ePublisher: Editions Empire\u003c\/p\u003e","brand":"Empire","offers":[{"title":"Default Title","offer_id":44135935148207,"sku":"EEIG280","price":14300.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/3853\/9183\/files\/1_7632ba54-31f7-40ee-a779-932231a80bf8.jpg?v=1720345345"},{"product_id":"lance-wyman-process-a-proposal-for-the-1976-usa-bicentennial-identity","title":"Lance Wyman: Process. A proposal for the 1976 USA Bicentennial identity","description":"\u003cp\u003eThis book is a near facsimile of the one-off, leather-bound ‘sketchbook’ (shown left) that Lance Wyman made to catalogue his design process for the creation of a logo and graphic identity for the 1976 USA Bicentennial celebrations to mark the creation of the USA as an independent republic.\u003c\/p\u003e\n\u003cp\u003eIt’s a record of the creative process that Wyman went through to arrive at a refined and workable solution. It’s rare for designers to reveal so much of their inner workings, and even rarer for it to be documented with this degree of thoroughness. But Lance Wyman is no ordinary designer.\u003c\/p\u003e\n\u003cp\u003eThe work was done in Mexico in 1970 – Wyman had gone there to design the graphics for the Mexico 68 Olympics. But in 1971 he returned to the USA, and to a design scene that was markedly different from the one he had left. For a start, he had acquired a stellar reputation.\u003c\/p\u003e\n\u003cp\u003eOne year after Wyman’s return to New York, Richard M Nixon, the 37th president of the USA, instigated Federal Design Improvement Program, a far ranging initiative aimed at producing better design for government funded projects. Wyman was to work on numerous projects that came from this, some of them amongst the most celebrated of his career: National Zoo (1975), Washington Mall (1975), Minnesota Zoo (1979).\u003c\/p\u003e\n\u003cp\u003eBut before working on any of these large-scale civic projects, he took part in a competition to design the graphics for the Bicentennial celebrations. As can be seen in the pages of this book, Wyman approached the task with his customary mix of graphic rigor and visual ingenuity.\u003c\/p\u003e\n\u003cp\u003eIn an opening interview with Adrian Shaunghnessy, Wyman explains the genesis of the project, the reasons why it was never implemented and discusses the importance of process in any designer’s work.\u003c\/p\u003e\n\u003cp\u003e‘There is a role for this book to show process, to show how a concept is the first step, and how an idea is refined over time. It’s a process. It’s not instant.’ Lance Wyman\u003c\/p\u003e\n\u003cp\u003ePages: 176\u003cbr\u003eDimensions: 210 x 280 mm\u003cbr\u003eFormat: Softcover\u003cbr\u003eLanguage: English\u003cbr\u003eYear: 2018\u003cbr\u003ePublisher: Unit Editions\u003c\/p\u003e","brand":"Unit Editions","offers":[{"title":"Default Title","offer_id":44135939309743,"sku":"UELP867","price":7590.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/3853\/9183\/files\/1_01d8b41f-0e30-4e11-b853-22e905933b20.jpg?v=1720345693"},{"product_id":"nasa-graphic-design-guide","title":"NASA, Danne \u0026 Blackburn’s Graphics Standards Manual reprint","description":"\u003cp\u003eThe binder containing NASA's visual identity guidelines is a strange object. This original visual communications system designed and augmented by Richard Danne and Bruce Blackburn from 1975 on, was rescinded in 1992. It has resurfaced on the internet these last years in blogs, and was made available to the public by NASA as a PDF document before being reprinted in an expanded deluxe edition by Jesse Reed and Hamish Smyth in 2015. It is an exhaustive presentation of visual identity – from letterheads to the markings on the space shuttle Discovery—and thus allows the reader to apprehend the different formal, political and technical scales of the use of signs.\u003c\/p\u003e\n\u003cp\u003ePages: 164\u003cbr\u003eDimensions: 230 × 310 mm\u003cbr\u003eFormat: Softcover\u003cbr\u003eYear: 2018\u003cbr\u003eLanguage: English, French\u003cbr\u003ePublisher: Editions Empire\u003c\/p\u003e","brand":"Empire","offers":[{"title":"Default Title","offer_id":44135954219183,"sku":"EENG281","price":6600.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/3853\/9183\/files\/1_6ab001f4-24f9-435a-998d-9ff62acd4b41.jpg?v=1720346305"},{"product_id":"manuals-2","title":"Manuals 2: Design \u0026 Identity Guidelines","description":"\u003cp\u003eManuals 2 is a comprehensive study of corporate identity manuals from the golden era of identity design. First published in a limited run in 2014, the book sold out almost immediately. Since then we have received numerous requests to republish it and, thanks to a successful Kickstarter campaign, this important collection is now back in print in a second edition.\u003c\/p\u003e\n\u003cp\u003eAs a companion volume to Manuals 1, Manuals 2 is a carefully-curated collection of 20th-century style guides, or as Steven Heller calls them – “sacred texts, revered for how they help shift graphic design from simply an intuitive practice to a rigorously strategic one”.\u003c\/p\u003e\n\u003cp\u003eIn today’s landscape, designers and, increasingly, non-designers rely on digital templates to implement brand identities – fast, accurate and easily updatable, these digital manuals are now obligatory. But, in the eyes of many, we have lost something in the transition to digital style guides, and there is a growing recognition that the great printed standards manuals from the pre-digital era deserve a better fate than to be junked. Manuals 2 makes a strong case for their survival and continued appreciation.\u003c\/p\u003e\n\u003cp\u003eThe book includes reproductions of 20 design manuals created for US and European institutions and corporations including IBM, Westinghouse, Canadian National Railway (CN), Bell System, Knoll, PTT, the Montreal Olympics and the Dutch police. Many of them have been designed by the giants of 20th-century identity design, including Lester Beall (USA), Paul Rand (USA), Allan Fleming (Can), Total Design (NL), Alan Fletcher (UK), Otl Aicher (Ger), Studio Dumbar (NL) and North (UK).\u003c\/p\u003e\n\u003cp\u003eEach manual featured in Manuals 2 has been expertly photographed, retaining all essential details, and is presented in a spacious and functional layout, allowing the reader to fully appreciate these wonderful examples of sophisticated information design.\u003c\/p\u003e\n\u003cp\u003eManuals 2 comes with a substantial essay by design historian R. Roger Remington (Vignelli Distinguished Professor of Design) and an insightful text by Martha Fleming, daughter of Allan Fleming, designer of the Canadian National Railway logo.\u003c\/p\u003e\n\u003cp\u003eAlso included are in-depth interviews with experts in the field of identity design: Michael Burke (UK\/Germany), Sean Wolcott (USA), Liza Enebeis (NL) and John Bateson (UK). The foreword is written by the legendary Lance Wyman, designer of the 1968 Mexico Olympic Games and many other important brand identities.\u003c\/p\u003e\n\u003cp\u003ePages: 432\u003cbr\u003eDimensions: 260 x 310 mm\u003cbr\u003eFormat: Hardcover\u003cbr\u003eLanguage: English\u003cbr\u003eYear: 2019\u003cbr\u003ePublisher: Unit Editions\u003c\/p\u003e","brand":"Unit Editions","offers":[{"title":"Default Title","offer_id":44135961067695,"sku":"UEMA869","price":19580.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/3853\/9183\/files\/1_945d6d9e-543b-4764-a49b-ee1624c55b9c.jpg?v=1720346594"},{"product_id":"new-utilitarian","title":"New Utilitarian: Systematic Approaches to Aesthetics and Design","description":"\u003cp\u003eTrends may come and go in the design world, but when function follows form, the results are often timeless. As technology continues to advance and digital devices become increasingly inextricable, behavioural research, insight, and analysis are informing creativity and craftsmanship, giving designers a grid-like playground to experiment with ideas that simultaneously solve problems and push boundaries at the intersections of the logical and the imaginative.\u003c\/p\u003e\n\u003cp\u003eNew Utilitarian takes an intriguing look at the designers who are seamlessly applying a systematic approach to their work to translate bold ideas into striking visual languages for the Age of Data. Rooted in reason and principle, each project is a meaningful expression of modern artistry that leaves a distinct impression on the design landscape of today.\u003c\/p\u003e\n\u003cp\u003ePages: 304\u003cbr\u003eDimensions: 177 × 250 mm\u003cbr\u003eBinding: Hardcover\u003cbr\u003eLanguage: English\u003cbr\u003eYear: 2023\u003cbr\u003ePublisher: Victionary\u003c\/p\u003e","brand":"Victionary","offers":[{"title":"Default Title","offer_id":44135961624751,"sku":"VINU998","price":8690.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/3853\/9183\/files\/1_edd2974d-9bd7-4f54-99d8-87bef3b9919b.jpg?v=1720346627"},{"product_id":"rhetoric-of-logos","title":"Rhetoric of Logos: A Primer for Visual Language","description":"\u003cp\u003eThe volume will enable students and professionals in the fiels of graphic design and visual communication to better understand existing marks and logos and apply the principles of rhetoric to create persuasive new ones. It offers a descriptive model with practical guidelines for systematic and structured working.\u003c\/p\u003e\n\u003cp\u003eThe creation of a logo as one of the most important elements of corporate design is a demanding design task. The idea that a good logo is by definition a persuasive logotype suggests a direct link to the principles of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logos and expanding the horizons of applied design work.\u003c\/p\u003e\n\u003cp\u003eAfter an overview of the history of logos and how corporate design has evolved since its inception, Eduard Helmann illustrates how designers can utilize the tools of rhetoric. Stylistic devices play a central role in this as logos are analyzed and classified to determine which communicative strategies and intended effects they fulfill. The theoretical insights gained from this provide designers with a wealth of knowledge that facilitates analysis, ideas generation, and argumentation along with a deeper understanding of the design process.\u003c\/p\u003e\n\u003cp\u003ePages: 144\u003cbr\u003eDimensions: 148 × 210 mm\u003cbr\u003eFormat: Softcover\u003cbr\u003eLanguage: English\u003cbr\u003eYear: 2016\u003cbr\u003ePublisher: Niggli\u003c\/p\u003e","brand":"Niggli","offers":[{"title":"Default Title","offer_id":44135978008751,"sku":"NIRA1161","price":5500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/3853\/9183\/files\/1_273ffd80-83ec-4f26-aee1-3c1bac72ebbe.jpg?v=1720347413"},{"product_id":"wim-crouwel-modernist","title":"Wim Crouwel: Modernist","description":"A new, detailed monograph about Wim Crouwel: graphic designer and exhibition designer who defined the look of post war Holland with his studio Total Design. 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Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities.\u003c\/p\u003e\n\u003cp\u003eDrawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he’s worked on throughout his successful career—he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke\u0026amp;Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts.\u003c\/p\u003e\n\u003cp\u003eWith its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. 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